Contact:

Nick Stamm STATS, Inc. 847-583-2110 stamm@stats.com

Adam J. Rosenbaum Interactive Sports Marketing, LLC 847-897-5751 arosenbaum@isportmarketing.com

Interactive Sports Marketing Leverages STATS Fantasy Sports for Targeted Market Research Northbrook, IL and Morton Grove, IL – November 13, 2006 – Interactive Sports Marketing (ISM) announced today that they will leverage fantasy sports contests using their ALL FREE Fantasy Sports brand name as a creative new way to collect market research on hard core sports fans and the 18-34 year-old male consumer.  ISM’s contests will be powered by STATS LLC, the world’s leading sports information provider.  ISM is currently offering over $30,000 in cash prizes along with other rewards to entice fantasy players to play its free fantasy football contest at www.allfreefantasysports.com. ”Fantasy sports was the perfect vehicle for us to build our community of sports fans and we are truly excited to be working with a market leader like STATS,” said Adam J. Rosenbaum, President & CEO of Interactive Sports Marketing.  “Through our dedicated panel of sports fans that play our fantasy contests, we are able to provide consumer brands and the sporting industry with a quick and easy method of conducting market research with the highly coveted 18-34 year-old male demographic.  We are able to offer some very unique research opportunities with a group of people that are traditionally not easy to reach.” “This is a very exciting opportunity for us.  STATS believes that Interactive Sports Marketing is a true innovator in its field and has found a tremendous new way to collect data from fantasy players,” said Greg Kirkorsky, STATS’ Vice President, North American Sales.  “Fantasy sports is just one of several strategies we’ve implemented for leading consumer based companies to leverage their brand and interact with their customers using unique sports information.” STATS LLC will provide turnkey management of the game - including development, web hosting, technical operations and customer service.  More details on ALL FREE Fantasy Sports, including rules and entry, are available at www.allfreefantasysports.com. About Interactive Sports Marketing Interactive Sports Marketing (“ISM”) provides targeted online research and data collection services to major consumer brands, market research companies and the sporting industry through its proprietary panel of sports fans.  ISM’s panel is primarily comprised of the highly coveted 18-34 year-old male demographic and is built through truly free fantasy sports contests which are marketed under the ALL FREE Fantasy Sports (“ALL FREE”) brand name.  ALL FREE members become part of an exclusive sports fan community and can earn cash, sports merchandise and other individually relevant rewards previously associated only with “pay for play” fantasy sports contests.  ISM provides clients with quick and easy access to its coveted panel members through online surveys and focus groups, which enable quantitative and qualitative research on branding, concept testing, new product development, advertisements and other marketing initiatives. About STATS LLC     STATS LLC offers the best from sports information leaders AP MegaSports and STATS, Inc.  The combination provides unparalleled packages of premium sports content, from sports scores and statistics to editorial content.  STATS’ MegaSports product offers customers breaking sports news from AP’s national wire, game previews and recaps, photos and audio content, scores, schedules and a variety of other sports-related content in a digital format.  STATS’ innovative sports information solutions are utilized in numerous business segments: professional teams; sports broadcast production, cable and satellite networks; interactive television; broadband, wireless and internet; game developers and fantasy sports providers; print media and wire services.  STATS is owned jointly by the Associated Press and News Corporation.  http://biz.stats.com.   ###