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Case Studies

Wahl All-Star Facial Hair

To support the promotional efforts for their beard and mustache trimmers, Wahl commissioned STATS to conduct a light-hearted research study that measured the impact of facial hair in baseball over the past ten years. STATS complemented the research with a series of Wahl-branded infographics touting the success of players with facial-hair for MLB All-Star week.
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Allstate March Mayhem Bracket Predictor

Agencies and brands are continually seeking revolutionary and innovative methods to activate their brands and deliver a greater ROI than traditional marketing and advertising campaigns. Leveraging its comprehensive portfolio of data solutions, content and the ability to create engaging applications, STATS developed the March Mayhem Bracket Predictor Tool for Allstate. This premium experience allowed Allstate to further leverage their NCAA sponsorship by engaging their agents and customers with a unique content experience.
Download Allstate March Mayhem Case Study

March Madness 2013: Powered by STATS

Every year, leading media companies and brands are searching for ways to strategically leverage the excitement surrounding March Madness in creative ways that promote products and programming, activate consumers and create revenue streams. From broadcast support, to brand activation, STATS provided a wide variety of turn-key solutions for broadcasters, leagues and brands for the NCAA Tournament in 2013 including CBS/Turner Sports, The Big Ten, UPS, Allstate, AT&T and New York Life...
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SportVU a Multi-Dimensional Player at the Big Ten Tournament

Basketball fans watching Michigan battle Wisconsin at the Big Ten tournament on ESPN heard Mike Tirico point out that Wolverine freshman center Mitch McGary scored one point for every seven times he touched the ball during Michigan’s first round game against Penn State. Color commentator Dan Dakich followed with an anecdote on how Michigan’s coaches would use this data to put McGary in a position to receive more touches on specific spots on the court going forward. This unique analysis was made possible by SportVU, a player tracking technology for basketball from sports information leader STATS... Download Big Ten SportVU Case Study

Brand Activation: UPS Team Performance Index

The UPS® Team Performance Index was developed by STATS to quantify “logistics” on the field by highlighting teams who are prolific competitors across every aspect of college football. The Index is based upon a proprietary logistics algorithm to compile offense, defense, special teams, miscues, and winning percentage into a single number that measures a team’s ability to show up on Saturday and win the game.
The Index, updated weekly, redefines how STATS measure a team’s competitive advantage based on the key drivers of successful logistics – strategy, teamwork and precision – week in, week out... Download UPS TPI Case Study

Cavaliers Redefining In-Game Entertainment with STATS SportVU

Fans who have attended games at Quicken Loans Arena recently are enjoying neverbefore- seen performance and fitness metrics that were previously reserved for targeted scouting and player analysis by stat gurus in the front-offices of select NBA teams. The source is a new player tracking technology from sports information leader STATS called SportVU.
SportVU, a system of six cameras and STATS’ proprietary software, is in 15 NBA arenas this season calibrating and measuring both players and the ball in x and y coordinates... Download Cleveland Cavaliers Case Study

Brand Activation: New York Life Protection Index

Brand Activation: Driving Awareness with the ‘New York Life Protection Index’
The New York Life Protection Index is the authoritative measure of an NFL team’s aptitude in pass protection. The Index was created by sports information leader STATS to provide a composite gauge for this undervalued component of the game.
The New York Life Protection Index is the first team ranking Index to incorporate STATS’ proprietary data, including quarterback knockdowns and hurries... Download New York Life Protection Index Case Study

Game Publishers

STATS’ Content Enables Game Publishers to Mimic Real-Life Performance
STATS virtually created the high tech sports information industry by developing sophisticated data gathering networks to deliver the most in-depth, innovative sports information services in the world. Thanks to advancements in technology, internal production and Web hosting expertise, STATS pushes updates to publishers’ OS consoles. As a result, gamers are enjoying more in-depth, interesting and accurate statistics on a ‘real-time’ basis... Download Game Publishers Case Study

AFC Asian Cup - Qatar 2011

World Sport Group (WSG), the exclusive marketing and media partner of the Asian Football Confederation (AFC) has teamed up with STATS to deliver enhanced solutions for the AFC Asian Cup Qatar 2011.
Leveraging its SportVU player tracking technology, STATS collects X, Y positioning data of the ball and participants (players and referees) within the playing field in real-time. Paired with event based data... Download AFC Asian Cup Case Study

Windows Azure Marketplace DataMarket

Sports data from STATS appears on mobile applications, websites, television, and more—but the firm lacked a presence in the consumer market, especially the global consumer market. Executives thought that the cost of entry was prohibitive and the risks high. Then they learned about the DataMarket section of the Windows Azure Marketplace. DataMarket is a part of the Windows Azure platform that offers data, imagery, and real-time web services from leading commercial data providers and authoritative public data sources... Download Windows Azure Case Study
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